Tech

fullthrottle.ai® Announces Strategic Audio Partnership With TuneIn to Power Outcome-Driven Campaigns

Marketers gain unprecedented control over audio ad campaigns with the integration of real-time listener engagement metrics, enabling outcome-driven activations across the customer journey. This strategic partnership combines premium, always-on audio with omnichannel campaigns, directly tying listener engagement to business outcomes. The result is a more precise and measurable audio advertising experience.

Chris L (AI-assisted) May 12, 2026 1 min read EN

Based on reporting from Source.

Overview

fullthrottle.ai has integrated TuneIn's live and on-demand audio inventory into its ad-tech platform, allowing advertisers to plan, activate, and optimize audio campaigns alongside CTV, video, display, and direct mail in a single workflow. The integration ties listener engagement directly to measurable business outcomes through fullthrottle.ai's identity resolution and attribution capabilities.

What the integration does

Advertisers can now access TuneIn's audio inventory — covering live sports, news, music, audiobooks, podcasts, and radio — directly within the fullthrottle.ai platform. The platform handles campaign planning, activation, and optimization across channels, providing visibility into cross-channel performance. TuneIn's listening environments span mobile, in-car, and home, enabling brands to maintain a consistent presence as consumers move between contexts.

fullthrottle.ai's identity and attribution layer connects these audio interactions to business outcomes across the customer journey. The platform uses first-party data and claims 85%+ audience match rates with no reliance on cookies, via its SafeMatch attribution system.

Why it matters

Audio advertising has historically been difficult to measure compared to digital display or video. By integrating TuneIn into an omnichannel platform that already handles CTV, video, display, and direct mail, fullthrottle.ai gives advertisers a single interface to manage and measure audio alongside other channels. This reduces the need to stitch together separate reporting from different vendors.

TuneIn reports more than 75 million monthly active users across 200 platforms and connected devices. Its premium tier includes live NFL and college sports, commercial-free news from CNN, Fox News Radio, MSNBC, CNBC, and Bloomberg, and commercial-free music channels.

Tradeoffs

The integration is currently limited to advertisers using fullthrottle.ai's platform. It does not appear to be available as a standalone audio-buying tool. The partnership is strategic rather than exclusive — TuneIn continues to work with other ad platforms. Advertisers who do not use fullthrottle.ai will need to access TuneIn inventory through other demand-side platforms or directly.

Bottom line

For mid-market advertisers already using fullthrottle.ai, the TuneIn integration adds a premium audio channel with measurable attribution. For others, it represents another option in the growing ecosystem of cross-channel audio buying. The key practical benefit is the ability to tie audio ad spend to downstream conversions rather than treating it as a brand-awareness-only channel.

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