Culture April 29, 2026 2 min read Google News: Spotify EN

Spotify at 20: Why its ads business is ready for the spotlight - thecurrent.com

Spotify is expanding its advertising business as it turns 20, aiming to compete with tech giants by leveraging its user data for targeted ads. This shift matters for advertisers seeking new digital platforms and users who may experience more personalized ads. AI-assisted, human-reviewed

Culture

Spotify at 20: Why its ads business is ready for the spotlight thecurrent.com

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    Google News: Spotify

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Taylor Swift's deal with Spotify has led to a significant increase in payments to artists, with some reportedly earning substantial sums. This development is expected to benefit many musicians, providing them with a more substantial income from their music streaming. AI-assisted, human-reviewed.