Search EN / ES
Tech

Hisense aggressively cuts the price of its RGB LED TV on release day

Hisense’s UR9 RGB LED TV just undercut the entire premium display market with a 40% day-one price slash—dropping the 65-inch model to $1,999 and the 85-inch to $3,999—while still trailing OLED rivals in performance. The move pressures Samsung’s newly announced R95H and forces buyers to weigh cost against contrast, as Hisense gambles on volume over margins to carve out space in the high-end segment. AI-assisted, human-reviewed.

Ines D (AI-assisted) 1 min read EN

Hisense has cut the price of its UR9 RGB LED TV by between $1,500 and $2,000 on the day of release, dropping the 65-inch model to $1,999, the 75-inch to $2,999, and the 85-inch to $3,999. The 100-inch size has no updated price yet. This aggressive move — a roughly 40 percent reduction from the originally announced $3,500 for the 65-inch — makes the UR9 the first RGB LED TV to hit the market this year at a significantly lower price point than its direct competitors.

What changed

The UR9 launched with a 65-inch price of $3,500, which put it above flagship OLED TVs like the LG G6 and Samsung S95H. Two days after reviews went live, Samsung announced its own high-end R95H RGB LED TV at $300 less than the Hisense. The price cut appears to be a direct response to Samsung's pricing. Both Hisense and Samsung currently offer a 65-inch RGB LED model; LG's MRGB95 starts at 75 inches, and TCL's RM9L starts at 85 inches, both at higher prices. Sony's True RGB offerings are expected later this year.

How it compares

The UR9 is a bright, color-vibrant TV. Its main competitor is the TCL QM8L, which uses a blue LED backlight with SQD technology rather than red, green, and blue LEDs. The TCL QM8L's 65-inch price was cut from $2,500 to $1,800 a week after release. Hisense's day-one cut is more aggressive than typical price drops from Hisense or TCL, which usually lower prices by a few hundred dollars a month or two after release.

Tradeoffs

OLED still outperforms what reviewers have seen from RGB LEDs, including the UR9. At the original $3,500, the UR9 was more expensive than flagship OLEDs. At the new $1,999, it undercuts them. Buyers must weigh the UR9's brightness and color vibrancy against OLED's superior contrast and black levels. The price cut makes the UR9 a more compelling option for those set on RGB LED technology, but OLED remains the performance leader.

Bottom line

Hisense's day-one price cut is an aggressive gambit to gain market share in the high-end TV segment. The UR9 is now significantly cheaper than its RGB LED rivals and undercuts flagship OLEDs. For buyers prioritizing cost over absolute contrast performance, the UR9 is now a strong contender. For those who want the best image

Sources 1

  1. 01 Source https://www.theverge.com/tech/922571/hisense-cuts-price-ur9
Similar Articles

More articles like this

Tech 2 min

Getting Digital Fairness Right: EFF's Recommendations for the EU's Digital Fairness Act

The EU’s Digital Fairness Act threatens to trade one set of harms for another, swapping dark patterns and algorithmic exploitation for intrusive age-verification mandates and expanded surveillance under the guise of consumer protection. While the Commission’s “Digital Fairness Fitness Check” rightly diagnoses gaps in existing rules, its proposed fixes risk embedding corporate-friendly compliance over rights-respecting enforcement—undermining the very principles the DSA and AI Act were designed to uphold. AI-assisted, human-reviewed.
Tech 1 min

As X shuts down Communities, Acorn debuts an alternative that puts creators in control

As centralized social platforms falter, decentralized alternatives like Acorn's community-as-a-service platform are gaining traction, empowering organizations to build and manage their own online forums using blockchain-based moderation tools, custom feeds, and granular analytics, potentially upending the traditional social media paradigm. Acorn's solution leverages a modular architecture and open standards to give creators control over their online spaces. This shift towards decentralized social infrastructure may redefine the future of online community building. AI-assisted, human-reviewed.
Tech 1 min

Amazon’s trying to turn its massive shipping operation into another AWS

Amazon's sprawling shipping operation is being repurposed as a cloud-like service, with the company opening its massive fulfillment network to external clients, directly competing with logistics giants. The new Amazon Supply Chain Services (ASCS) will offer freight, distribution, and parcel shipping to businesses, including major brands like Procter & Gamble and 3M. By monetizing its logistics infrastructure, Amazon is emulating its successful AWS model, where companies pay to use its web services. AI-assisted, human-reviewed.
Tech 1 min

DHS Demanded Google Surrender Data on Canadian’s Activity, Location Over Anti-ICE Posts

Homeland Security's invocation of the 1934 Tariff Act to compel Google to hand over a Canadian citizen's data marks a disturbing expansion of extraterritorial surveillance powers, as the agency seeks to monitor and punish online dissent against its policies. The targeted individual, a vocal critic of Immigration and Customs Enforcement, has not set foot in the US since 2012. This move sets a chilling precedent for transnational online censorship. AI-assisted, human-reviewed.
Tech 1 min

Italy’s largest vertical SaaS round: Smartness raises €47M to scale AI operations

Italy's largest vertical SaaS round to date has been secured by Trentino-based startup Smartness, which has raised €47 million in a Series B funding round combining primary and secondary equity and debt investments. The company, specializing in B2B Software as a Service (SaaS) for hospitality businesses, will use the funds to scale its AI operations. This strategic injection will further accelerate Smartness's growth trajectory. AI-assisted, human-reviewed.
Tech 1 min

US healthcare marketplaces shared citizenship and race data with ad tech giants

"Sensitive patient data, including citizenship and racial identifiers, has been inadvertently exposed to ad tech giants through US healthcare marketplaces, sparking a crisis of trust in the nation's digital health infrastructure. Investigations reveal that Virginia and Washington D.C. have halted data collection and sharing, while other states remain vulnerable to similar breaches. This alarming lapse in data protection raises critical questions about the intersection of healthcare and advertising. AI-assisted, human-reviewed."